![Emburse certify pricing](https://cdn1.cdnme.se/5447227/9-3/screenshot_7_64e629489606ee7f9d1b7a79.jpg)
For that user in those months you might as well have 0% uptime. Subscriptions are highly fetishized by the current accounting system, because they seem more predictable basically, and plus there's a lag between no longer using a service and discountinuing the subscription, that's like four free months at the end with no support calls no use no opening the app, nothing. Unless of course they don't fuck up, that's a different story, then no suit and payment will be forthcoming. Failing to capitalize on that and then blaming the users while throwing features out the window is just not good business practice. It’s really not that hard.Īt the end of the day you’re making a deal with the devil with these overly optimistic loss-leaders, because you’re getting growth you never would have gotten otherwise. It’s just a customer you failed to get any revenue out of, and that’s your fault, not the customers.Ĭhanging pricing pisses people off. It’s simply a consequence of just staring at the numbers, without properly understanding the psychological effect of taking something away from what is, despite the zero income but rather in a sense of trust, a customer.
![slack fees slack fees](https://content.fortune.com/wp-content/uploads/2014/10/slack2.png)
The latest Google Apps fiasco is a great example of this, where Google eventually had to backpedal due to the massive backlash.
![slack fees slack fees](http://static.adweek.com/adweek.com-prod/wp-content/uploads/sites/2/2015/03/slacklogo640.jpg)
It doesn’t matter if the product is “worth it” because when you piss people off, they will gladly put in effort into migrating to another provider they can trust, because that’s what it’s all about: trust.
![slack fees slack fees](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/10557/5e596820fee23d12e56d0402.jpg)
If your loss-leading pricing strategy was unsustainable from the start, that’s on you. You’re trying to put the blame on the consumer here which never makes any sense from a business perspective. Here’s what companies don’t understand: if you promote your product through a loss leader - which is arguably how Slack became popular in the first place - changing your pricing at a later date will piss people off.
![Emburse certify pricing](https://cdn1.cdnme.se/5447227/9-3/screenshot_7_64e629489606ee7f9d1b7a79.jpg)